{"id":2413,"date":"2025-01-07T18:42:27","date_gmt":"2025-01-07T18:42:27","guid":{"rendered":"https:\/\/tardorgraffiti.com\/proyectos\/advertising-mural-for-playstation-in-saudi-arabia\/"},"modified":"2026-04-15T15:15:11","modified_gmt":"2026-04-15T15:15:11","slug":"advertising-mural-for-playstation-in-saudi-arabia","status":"publish","type":"proyectos","link":"https:\/\/tardorgraffiti.com\/en\/proyectos\/advertising-mural-for-playstation-in-saudi-arabia\/","title":{"rendered":"Advertising mural for PlayStation in Saudi Arabia"},"content":{"rendered":"

PlayStation advertising mural in Riyadh: international street art in the heart of Saudi Arabia<\/strong><\/p>\n

In 2023, the mural artist Tardor Rosell\u00f3 participated in one of the most unique and international projects of his career: the creation of an advertising mural for PlayStation<\/strong> in the city of Riyadh<\/strong>, capital of Saudi Arabia<\/strong>. The work was developed in collaboration with the renowned artist Juan Andr\u00e9s Vera<\/strong>, as part of a large-format promotional campaign for the brand, and was set in the modern shopping mall The Zone Riyadh<\/strong>, one of the most emblematic and busy commercial spaces in the city. <\/p>\n

The action was part of an innovative marketing strategy by PlayStation, which relied on live urban art<\/strong> as a way to connect with young, urban audiences in the region. For several days, both artists worked on the mural in front of the public’s eyes, in a live painting<\/strong> experience that generated great expectation, attracting hundreds of visitors and creating a bridge between the world of video games and contemporary artistic creation. <\/p>\n

Mural art and branding: a creative fusion<\/h3>\n

The challenge of this project was to combine the visual strength of the muralist language<\/strong> with the iconic elements of the PlayStation universe. The result was a striking piece that fuses symbolic images of the gamer world<\/strong> with a contemporary aesthetic, integrating movement, color and emotion in a dynamic and vibrant composition. The work celebrates not only the brand, but also creativity, immersion and the power of imagination<\/strong>, values shared between art and video games. <\/p>\n

The intervention was developed inside The Zone Riyadh<\/strong>, a landmark commercial space that has become a key point for youth culture in the Saudi capital. The strategic location of the mural allowed for high visibility, and the work remained on display for several weeks as part of the campaign, attracting gamers and urban art lovers alike. <\/p>\n

Live painting: the process as spectacle<\/h3>\n

One of the most attractive elements of this project was the live realization<\/strong> of the mural, a format that has gained momentum in the field of urban art and experiential marketing. For several days, Tardor and Juan Andr\u00e9s Vera worked side by side in front of the public, allowing spectators to witness the creative process in real time. This form of open production generates a special connection with the environment and transforms the work into a participatory, close and unforgettable event. <\/p>\n

Live painting not only dynamizes the space, but also offers a more human dimension of art, bringing the viewer closer to the gesture, the technique and the emotion behind each stroke. In a context such as Saudi Arabia, where contemporary art is in full expansion, this type of intervention represents an opportunity to open new cultural and creative paths<\/strong>. <\/p>\n

A project of international scope<\/h3>\n

The collaboration between Tardor and Juan Andr\u00e9s Vera is an example of the potential of Spanish urban art on the international scene. Both artists, with their own styles and consolidated careers, joined forces to give life to a work that transcends borders<\/strong> and demonstrates that muralism can be successfully integrated into commercial campaigns without losing authenticity or artistic quality. <\/p>\n

This project in Riyadh adds to a growing list of international commissions that reinforce the global projection of muralism as a relevant and versatile visual language with great social and commercial impact. In this case, art served as a bridge between cultures<\/strong>, connecting the identity of a global brand such as PlayStation with the emotional and direct language of the contemporary mural. <\/p>\n

Culture, technology and art in dialogue<\/h3>\n

The PlayStation campaign in Riyadh opted for an innovative approach in which technology, visual culture and urban experience<\/strong> intersect. The choice of muralism as an advertising medium not only provides aesthetic value, but also emotional content<\/strong> and closeness to the public, something that traditional advertising does not always achieve. <\/p>\n

For Tardor, this experience has been an opportunity to explore new forms of collaboration between art and brand, without renouncing the values that define his work: visual honesty, commitment to the environment and the search for meaningful beauty.<\/strong><\/p>\n","protected":false},"featured_media":2411,"template":"","class_list":["post-2413","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/tardorgraffiti.com\/en\/wp-json\/wp\/v2\/proyectos\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tardorgraffiti.com\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/tardorgraffiti.com\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tardorgraffiti.com\/en\/wp-json\/wp\/v2\/media\/2411"}],"wp:attachment":[{"href":"https:\/\/tardorgraffiti.com\/en\/wp-json\/wp\/v2\/media?parent=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}